More local advertisers are now moving towards the internet, taking away from local and more traditional advertising efforts. Within this new budgeting, the businesses are focusing on searches, consumer review sites, and social networking sites.

It's obvious now that more people are noticing the power of the internet and are reacting accordingly. The fact that local, traditional ways of advertising is slowly becoming outdated, like the hit print media is feeling now.

For the full length article, clickhere.

The Internet has made many everyday tasks easier, and has even allowed music to be shared widely, for little to no cost. How does this affect radio, or more specifically Internet radio? In recent years studies have shown that media consumers are moving away from traditional radio broadcasts because the lack of choice. Searching and downloading music have become the new popular trend of today, which has really created some big issues for listenership. Is this the death of Internet radio; the answer is still yet to be seen, but one threat is the competitor of satellite radio. This competitor has managed to get around some of the royalties that are encountered by Internet radio.

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ComScore released stats May 13 showing the social network led all online publishers in the U.S. with 176 billion display ad impressions for the first quarter of 2010, good for a 16.2 percent market share. Yahoo came in second with 132 billion impressions, or 12.1 percent of the market. Microsoft is No. 3 with 60 billion impressions, or a 5.5 percent share. All of this means social advertising is on the rise, commensurate with the activity of the 400 million-plus users on leading social network Facebook.

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This SEO Article touch on how useful SEO techniques can be expanding on what the common misperception of what SEO is used for. There are good thoughts and explanations of what SEO beyond just search engines. Sadly at the end you will find it was all just a sales pitch, but nonetheless its interesting.

Good article on the do's and dont's of social media for the college aged students.

This article has to do with brands that have decided to entirely use social media as their form of brand marketing. It's a short little article in which the author, someone who's career mainly focuses on the benefits of social media, criticizes marketers that have decided to go for budget-cutting social media marketing strategies entirely. Some businesses have decided that they can accomplish everything with social media, however, by cutting out the rest of the marketing mix, they cannot gain new customers and quickly go out of business.

Read the full article here.

We are all quite familiar with Twitter and its ways, for many, showing your Twitter popularity is a way to show employers social networking and web skills. Thus wouldn't it be great to be able to simply add followers, indeed it would.

If you had a bigger popularity on Twitter you were actually able to do so, a simple bug in the system allowed users to simply ad users as followers. Twitter soon enough discovered this bug and as a result for many Twitter users their accounts seemed to have no followers. Check out BBC's report on the happening.

Matt Silverman looks at popular ways social media have been used for the past week. Some of the ones that stood out for me were
*How Non-Profits are Using Social Media for Real Results
*How Does Twitter’s New Social Good Initiative Stack Up?
*5 Great Ways to Find Music That Suits Your Mood
*10 Essential Tips for Building Your Small Biz Team
*5 Ways Small Businesses Can Leverage LinkedIn’s New Features

Each are things that we covered in class, except these articles give a bit more information for each.

Click here to ready more.

Still can't find your favorite TV shows online? It might be awhile, even though online viewing has gone up by 16% and over 83% of younger viewers watch their TV shows online. So why the delay? It all comes down to money and marketing. Many broadcast companies haven't found enough revenue in online markets compared to television.

I figured since a number of us chose to compose and post videos for assignment four, this would be interesting and perhaps helpful for the next time we need to post videos! The five ways are described by the author as twitvid, twiddeo, twitc, twitLENS, and tweetube. These aren't mainstream ways... yet. Click here to find out why they soon will be!