Study: #1 marketing strategy to get through recession: Do it online.
Posted by Anonymous
On Twitter, I follow eMarketer. They post all the time about social media and digital marketing and the posts always have a link to an article on emarketer.com. I thought this one was interesting to post on the blog. According to the article "The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media."
Interesting article- take a look. Makes our Internet Marketing course that much more important and useful.
http://www.emarketer.com/Article.aspx?R=1007291
Eileen Hennigan