Google's Plans Could Threaten Phone Partners  

There is much skepticism in regards to Google coming out with their own phone as early as 2010. Analysts are confused by this decision because they will become direct competitors with cell phone manufacturers that are using Google's Android operating system. Google would be entering into an industry which is extremely competitive and with lack of experience. Some analysts believe that this could end up being a multbillion-dollar mistake. Thus far, Google has had much success with having phone makers adopt its Android software. However, if Google goes through with their decision to develop its own Google-branded Android phone to be sold directly to consumers, then their support will decline. Signal Hill Group analyst Todd Greenwald said, "Google... may figure it is big enough that it can risk upsetting certain partners."