Social media on Obama speech mirrors Americans' frustration  

Posted by Marisol Martinez in , , , ,

On the Campaign trail in 2008, then Presidential Candidate Barack Obama ,used Social Media (CNN) to spread his message of “Hope” and “Yes We Can”. During last nights State of the Union address, Tweets and Facebook posts took a very different tone and users expressed there immense frustration and concern regarding the state of the country. Once locking in an approval rating of about 76% percent which has now turned into a 49% approval rating(CNN), the American people are looking for the President to bring the country back on track. Regardless of political affiliation ,users comments on the SOTU reflected uncertainty on the current direction of the country and Obama's leadership. Issues such as high jobless rate, the economy, and health care reform were topics of great concern. A year into President Obama’s term in office, key supporters are anticipating that his message of “Hope” and “Yes We Can” can be rekindled for the remainder of his presidency through action on his part.

1 comments

I think the effects of internet marketing on social and political issues are pretty interesting, and will continue grow in importance in the coming years, just as it will for business and commerce.

With the Supreme Court ruling this past week that effectively gives corporations the right of free speech (money) in political campaigns and social messages, it will be interesting how much money will be funneled from companies and organizations through internet marketing media such as social networks, Google, etc., for lobbying or political campaigning.

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