Tweet Me for Valentine's Day  

Posted by Peter Inthirakoth in , , , , , ,

Many of you may remember receiving little candied hearts for Valentine's Day. Now, the treats d'amour are gaining social media relevancy.

After many suggestions from consumers, the voting revealed "Tweet Me" as the next phrase that will appear on the hearts. The message complements Twitter perfectly as both communication mediums use short phrases--obviously Sweetheart candies are far more space limited than Twitter is.

This itself is a veritable coup for Twitter who is paying nothing for the free advertising. They have thoughtfully agreed to allow Necco to use the phrase. The two companies are cooperating on the candy.

Hopefully, this works better than the "Bite Me" tie-in with Twilight from last year.

Read the story here at USA Today.

1 comments

Dr. Raj Murthy   says January 20, 2010 at 7:31 AM

Valentine Bite-Me like a vampire campaigns may already be in the making. Coincidentally, a man decided to literally bite a woman as they exited from the movie theaters in Michigan.

Back to the topic at hand, when can we start doing this all online, start with Tweet-me, follow up with virtual cards and virtual flowers followed by a virtual dance on second life. Interesting to see candied hearts tapping into this. Maybe a puzzle with a bunch of words put together on the candies.

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