Are internet users worried about advertisers having too much personal info?  

Many Internet users share and want to reveal their data for targeted ads they may want to see, but many others are worried about advertisers having too much personal info. A survey of the Future of Privacy Forum found that consumers are hostile to behavior targeting. To contrast this situation, a research study by the Annenberg School said that the consumers are not well-informed about privacy. There has been suggestion about changing the online audience perceptions by educating them on the value of targeting and the importance (to them) of getting to see efficient advertising campaigns. If they keep the perception of online ad targeting as a threat they won't notice the benefits it has and therefore will keep (or start) rejecting and misunderstanding its purpose. This issue should be very important to online advertisers and marketers because online advertising is expected to keep increasing in large percentages.

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