Tweets during Super Bowl  

Kevin Weil, an analytics expert at Twitter, posted an interesting blog article that showed how much chatter was occurring for each brand that was advertising in real time as the game was broadcasting. I though it was interesting how brand mentions were highest in the first two hours after kickoff, dipped during the halftime show, peaked again for the Google commercial in the second half, then trailed off after the third Doritos commercial. It is also interesting to see how the brand mention peaks and valleys line up (and contrast) with overall Super Bowl mentions. When the game finished, Super Bowl mentions had peaked, but brand mentions continued to trail off. People were likely talking about the game, but no longer watching their televisions.

Here is the post.