Macy's, Sears Get Social for Prom Pushes  

Posted by Alecia in , , ,

Macy's and Sears have decided to use social media to better reach out to their target market for prom. Sears is doing this in order to "make a more personal connection with [them]," said Sears rep Tom Aiello.

Macy's has added a Prom 2010 page to their Facebook fan page and set up a Twitter hasttag, #prom2010, so that customers can tweet about the in-store promotions. Sears a microsite called "The Ultimate Prom Experience" that can serve as a one stop shop for girls to want to pull the perfect look together for prom. Visitors to the site have to option to link their findings to Facebook and/or Twitter.

Social media is the way to go when majority of their target market are on these sites longer than do on their homework. The constant exposure to these brands would increase the likely hood of these teen girls to shop at those department stores instead of the others ones out there.

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2 comments

Adam Rosenberg   says March 23, 2010 at 3:52 PM

For a long time it seems as though Google has merely recreated the internet world - and electronic world for that matter - as everyone graciously accepted their innovate ideas. It was only a matter of time till they became to big and to successful to not be able to please everyone, and eventually run into a debacle like they have here. It will be interesting to see how this plays out and how Google responds in a business manner and on a PR level. We'll just have to wait and see.

Unknown   says March 24, 2010 at 10:56 AM

It seems like everyone and their mother is starting a Facebook fan page, and a Twitter following page. Does it really return results? Do you think the social media marketing ability will be saturated purely by the number of companies trying to do it? I know I have stopped accepting Fan requests, and don't even touch Twitter.

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