5 Ways to Avoid Sabotaging Your Personal Brand Online
Posted by Josh Tomaka in Personal Branding, Social networking
Since the rise in popularity of social networks, there have been countless incidents in which professionals have lost their jobs, been evicted, or even been arrested for things they have done online. There couldn't be a better time than now to learn the many ways you can sabotage your personal brand and how to prevent them from happening. Here are 5 things you should practice:
First, don't ignore brand mentions. Setup Google Alert to track what people are saying about you. Second, don't spread yourself too thin. Pick the most important social networks to you and stick with them. Third, know your audience. What you post can have different effects on different audiences, some good and some bad. Fourth, limit self-promotion. Successful self-promotion works in moderation. And lastly, be consistent. You want people to be able to recognize your brand across different networks and websites.
Full article here