Facebook Ads Will Use Your Web History [UPDATED]  

Posted by Annie Liao in , ,

Facebook will very soon track users' activity on other sites in order to target ads based on users' interests. This is definitely a huge business opportunity for marketers and advertisers, but it will bring in another big scale of discussion on users' privacy.

This new system will not track all of users' browsing activity, rather, Facebook will offer sharing buttons to interested websites.Users can use the button to share the links on Facebook. Once the user shares a link , the website will include content from that web page (such as users potential interests) and store as in targeting ad database. Those ads will appear whenever the user visits Faecbook.


We should also be aware of that Facebook already targets ads using information from users' profile!

Revenue and Users' privacy, which does Facebook really care about??? I think, we all know the answer.

Full article click here

1 comments

Jenn Liang   says April 23, 2010 at 9:32 PM

As much as Facebook would like to think it is increasing the user's social media sphere or whatever it is they think will benefit the users, I do not totally agree. Frankly, I don't really care about the ads and I can do without them. The other privacy leak is an automatic activation of allowing 3rd party partner sites to grab your profile information. You have to opt-out manually. For more information, check out my post on it! It is frankly, quite scary.

Post a Comment

Newer Post Older Post

Categories

Followers