Paying For Placement  

Paying for placement is one of the fastest and easiest ways for a company to easily get their way to the top of every search, assuming they want to pay the price. Other advantages are that it is easy and that campaign management is is virtually hassle free. But, this phenomenon is growing in popularity, so one needs to know more about their marketing strategy and keywords. Keywords have been a downfall, due to the amount of irrelevant keywords that accumulate and users stumble on sites that are unrelated.