Retargeting With Search And Display
Posted by Marianna Mazzoni
Everyone knows that with a search campaign you get wasted clicks that don’t turn into conversions. Despite all your efforts of optimization in the keyword, ad copy, bidding, and landing page areas, most search marketers still end up with a significantly higher percentage of clicks that don’t convert as to those that do. Many advertisers look at those non-converting clicks as casualties in the fight towards covering the search market. However, if you combine your thought processes and analytics of your search and display campaigns, you will see there is a retargeting gold mine sitting right in front of you.
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