Yahoo Search Marketing a one note.
Posted by Channing McCully in Bing, Search Engine Marketing, Yahoo
The power of yahoo search marketing has almost died since Microsoft launched Bing last summer. Yahoo has been losing out on seach market share and pay per clicks traffic. With less traffice and numerous complaints based on the reports provided by yahoo as well as there accound malfuncitions: some accounts have new accounts added to them without alerting he account owner. Other accounts ahave keywords added or disabled without alerting the account and the lack of customization even though several complaints have been issued. Comparing YSM to Google ADwords and Micorsoft adcenter it's performance and ppc market is steadily declining. The author places yahoo search marketing in to the "dog" catergory of dying business units for yahoo.
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