FTC Fines Bloggers for not disclosing information
Posted by Haz-Mat Packaging
Mashable produced an article warning bloggers about not disclosing their connections with a given product. Bloggers who fail to disclose their connection with companies, specifically on product reviews. The link details that consumer's have a right to know blogger-to-company ties especially when money is exchanged. Although each instance is determined on a case-by-case basis the penalty is stiff- $11,000 per post.
http://mashable.com/2009/10/05/ftc-blogger-endorsements/