Acxiom adds social media marketing to e-mail platform
Posted by Samantha Dudics
This article was taken from btobonline.com and talks about how companies can now trace who is sharing information to/from a social networking page. This will help to find who are the key social-media influencers so that companies can target them with offers and messages customized by customer segments. This is a good way to locate innovators, early adaptors, and influencers.