The Top 2009 Social Media Trends for Moms  

Posted by Danielle Flaro in ,

Social Media sites such as Facebook started off by targeting college students, then it moved to high school students now more and more moms are starting to join the multiple social media sites. Moms started off following friends and family but now more celebrities such as Oprah and Ellen DeGeneres who both have shows that target women have social media pages that women are now following. There are also a number of companies such as Huggies who teamed with circle of moms and created a Facebook page where moms could go and get parenting tips, give advice, and have offers from Huggies. many PR agencies are having moms try out new products and then blog about their experiences.
Now that moms are joining the social media sites a whole new way to target these women has been created. It's no longer just advertisements on the websites now moms can be more hands on , give their opinion and also get more than just a product from these companies.

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3 comments

Dr. Raj Murthy   says December 22, 2009 at 4:03 PM

Check out Momversation at www.momversation.com .

Momversation is a website and online video series produced by DECA, the Digital Entertainment Corporation of America. Momversation's website contains videos, forums, and a blog all designed for Moms to communicate with each other. Several other examples also exist.

Ximena Cestoni Aguirre   says December 23, 2009 at 4:17 AM

It is very interesting to see how most social medias are created for one particular audience but as time goes by they evolve and increase their scope. In the case of Huggies it is shocking to see how a woman can actually prepare herself to be a mom by accessing and receiving tips from women all over the world. I am a woman and I personally believe that this social media will not only help a woman with a baby but it will also benefit the brand by giving them brand equity since, it shows their strong commitment in helping and giving their best.

Tracy Williams   says December 29, 2009 at 6:22 PM

There are quite a few websites dedicated to moms. One in particular is "Cafemom". The site allows them to find advice on everything from parenting, to travel up or finding jobs. The site has been featured on several national television shows (boosting their membership, I'm sure)

The site has become large enough that they attract major companies who use various ways to advertise to the people using the site.Some include, Verizon, Huggies, and Target.

They create specific groups for the company and give members the opportunity to win gift cards, products, etc., they also offer members everything from granola bars to computers to try and in return they would like a review and there are also click through ads.

I'm not sure about what type of profit the site is turning over, but I am sure that many companies will use this as an opportunity to further strengthen brand recognition and find new ways to reach this audience from within the site itself.

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