The Secret Business of Celebrity Tweets  

Posted by Dr. Raj Murthy in , ,

Celebrities would be nothing without fans. Celebrities also fall under what we label as opinion leaders in the field of marketing.Most of us are probably aware that celebrities are paid for product placements, for endorsements and the like even as part of their regular lives. This article explains the impact of the person's tweet or facebook status in terms of how much it is worth to the companies and to the celebrity. Read on to find how much Nicole Ritchie, Audrina Partridge and others make by tweeting about brands and services.




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1 comments

It’s interesting to see companies’ new endorsing strategies through twitter. There willingness to pay celebrities thousands of dollars for a single tweet seems excessive but not surprising in today’s world of fascination with celebrities. Twitter is far from the first advertising channel that has involved celebrities but it definitely seems like the most simplistic. It takes a few second and words just to make thousands of dollars? If only moneymaking was so simple for us college students.

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