Google reaching $1 billion on display ads
Posted by David Culp in Advertising, Google, Search Engine Marketing
According to this article on Business Week, Google is approaching $1 billion in sales (4% of total sales) this year on display ads, one of the few areas they are still behind Yahoo on. However, they are catching up and realize that with the demand for display ads (banner ads and ads embedded in video) will be growing faster than search related ads, which still provides the bulk of their sales.
Still, they have made several acquisitions to increase their presence in this area, as they see more television and print ad dollars shifting to Web display. Sales for both display and search are expected to continue to grow 8.2% to $7.9 billion and 5.6% to $11.4 billion respectively.
Interesting how the article implies that the recession has helped Google as companies look for less expensive methods of advertising.