Facebook is Now #1 Searched For Brand in U.S.  

Posted by Lauren Bolger in ,

Facebook is has been the dominant social networking site in terms of traffic and revenue, and now is topping other charts as well. Web search is "the terms people use either to find information or navigate to websites." Facebook has recently surpassed Amazon, Walmart, Netflix, and Google and has become the most common brand name in web searches according to reports from Hitwise.

It is interesting that users still search for the term "facebook" instead of typing in the site's web address into the address bar, which to me seems like it would be much quicker.

This article is relelvant to web analytics because of the web search data that was collected by Hitwise to make this report.

For the whole article, click here

2 comments

Dr. Raj Murthy   says April 2, 2010 at 3:38 PM

Just a little while ago it was all about Google taking over the world, and now it is about Facebook. Seriously though, Facebook could stand to gain a significantly large amount of interest if they continue with their market oriented approach.

Jenn Liang   says April 3, 2010 at 1:22 PM

This is interesting because a lot of shorter brand domains on the web is often searched for in the search engine rather than just typed out in the address bar. I know a lot of people who do it just because they are too lazy to type it in the address bar (though I cannot see why).

It seems unnecessary and it actually takes longer to get to the page than if you just typed the name of the website and adding ".com" after it.

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