How To Create A Cost-Effective Google Adwords Campaign
Posted by Alex Dunner
This article builds on what we have learned in class about creating effective google adwords campaigns for our companies. The article provides good examples of steps that can be taken when determining the most effective keywords to use when creating an ad. It also explains somes tips and tricks that you can use to keep the cost of the campaign to a minimum. Perhaps the most useful part of the article are the steps they provide to make sure that the ad you create only reaches potential buyers of your product or service, in turn lowering the amount of dead end clicks; and lowering campaign cost overall.
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