Gen Y workforce catalyst to social networking adoption
Posted by Leo Lei
Companies such as Intel are beginning to embrace social media tools to not only recruit the new generation of workers, but retain and collaborate with them as well. There are also many tools that could be utilized through social media communication, for example, real-time chat to those working from home. Progressive companies understand the importance of social media for sustaining success; they realize that, "Today's Generation Y coming out of school and entering the workforce, have an expectation around connectivity all the time, always on, whether at home, traveling or in the office"
Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2009/09/29/urnidgns852573C400693880002576400075D160.DTL