On April 1, 2010 LinkedIn and Blackberry teamed up and now you can download an application for LinkedIn. This helps professionals stay even more intact with everything. The company said the BlackBerry platform is "a top priority for the LinkedIn mobile team" and to expect regular enhancements and additions to the application throughout 2010.This new application will help professionals during interviews, looking up personal profiles, and sending messages, in the palm of their hands. LinkedIn is a very popular tool in business today and it helps with personal branding, with the new app for Blackberry, it becomes even easier to update your profile and stay in touch.

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It is becoming more and more easier to acccess the mobile web due to the large growth in applications. Applications not only eliminate the confusing browser, they also make it easier to go where you want. With the new Twitter application you can go directly to the website and update rather than using your browser. Apple's iTunes recently passed the 3 billion download mark, and many of those applications didn't even require a web site visit. There are problems that will occur with the use of web browsing going down but nothing that can't be controlled.

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Today on the internet, news and gossip floats around anywhere, and most of the time it is free. This has posed a huge problem for print news sources such as a magazines and newspapers. To combat this struggle, VIVmag's is making an attempt to cross the bridge and bring magazines into the digital age as well. They have teamed up with Apple, and have created a completely digital magazine specifically designed for the iPad. On the iPad, customers would be able to access normal magazines articles in formatted like any other machine, the twist is that with these different pages and articles, the fact that they move. The video I have included is a more detailed description of what they are doing and what their first, finished magazine is.

Facebook is expected to launch a new dashboard that would make it easier to navigate threw your games and may help to get others to join in the facebook gaming fun. The new dashboard has a few different features that are designed to help organize your social and gaming life on facebook. This seems like a good move for increasing application engagement but only time will tell if this will actually work. Any thoughts? For more information and a mock up of what this new dashboard may look like, click here.

Searching for a full-time job in packaging, I've been browsing through several consumer products websites in which I stumbled onto The Sun Products Corporation. They are the producers of WISK laundry detergent that have been around since 1956. Not only was their website intriguing with a scrolling panel of company updates, one of the more recent updates suggested that they had linked up with Facebook to create an application. After reading the article, I thought I'd share it with the class to see what other people thought.

As an apparent attempt to reinvent their brand, WISK has created a Facebook application to most likely increase their consumer base. The application's purpose is for Facebook users to gain more control of their personal privacy by having the ability to edit what pictures are posted. Currently, users only have the control to de-tag or untag pictures that friends have posted. With this application, users can search for all tagged, de-tagged, and untagged pictures of themselves and request that their presence be excluded from a given photo album posted by their friends.

How is this relevant to laundry detergent, much less the Sun Products Corporation? They're using play on words to describe this application as a way in which you, as a Facebook user, can "stop your friends from airing your 'dirty laundry' online by helping you request they wash away certain photos" (WISK app). Seems like a bit of a stretch in marketing techniques to me, but at the same time it's a clever way to increase the company's brand awareness.

While we were enjoying the holidays the tweeter team was out updating their services for those who have tweeter on their iphone. According to the article the newest and most interesting feature is the geotagging and inline maps available. To use this application you must enable the use on the program and than the iphones gps will locate you. This sounds like it is gong to be a big hit amongst the users. I am wondering why would a user want everyone to know where they are tweeting from unless its a celebrity promoting a place or something in that manner?

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I saw this article and thought it was really intriguing. Facebook announced that they are partnering with Myspace so that users can share content from MySpace on Facebook. I think that this is a good move on Facebooks part, but I still think that MySpace is a dieing social medium. Facebook, which was working on a video and music sharing feature anyway, will benefit the most from this partnership, but this partnership may prolong MySpace's life expectancy. This is definitely a smart move on both parts, but it makes me wonder if there is going to be a total merger in the future.

Read more at....
http://mashable.com/2009/10/26/myspace-facebook-partnership/

Farmville Article Here

If you follow the above link, you will see an article about how FarmVille, the facebook app, is becoming a huge powerhouse in the social media application realm.

"When it launched June 19, FarmVille picked up 25,000 users in its first day, according to Mark Skaggs, head of the game's development team. Its cute, G-rated content now draws 21 million users daily and 60 million monthly worldwide."