The Detroit Red Wings marketing group have begun using smart phone scan-able QR codes in their programs. The QR codes can be scanned by any smart phone and lead fans to a video featuring player Niklas Kronwall. In order to help people with using this feature they have also created a video that they play throughout the game on the big screen which shows people how to scan the QR code. This is a pretty interesting way to easily drive people to the internet from printed material without people having to type in a URL or wait until they have access to a computer. It is also a great way to supplement the stories and other printed material in their programs. Check out the video that the QR code brings users to and click here to read the article.

We all knew that this day was coming, NY Times will soon start charging for access to its website. No more free news, at least not from NY Times anyway. I see this as a last ditch effort for the print media which should have gone away a long time ago. Here is my prediction, the number of people who use NY Times will slowly start to disappear and get their news from elsewhere where it is still free. Print media is struggling and what they really need to be doing is trying to change instead of burying their heads in the sands and hope that the Internet just goes away.

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