The DNC and RNC are slugging it out in cyberspace and since the 2008 election proved the web as a viable campaign tool, both parties reach out extensively to voters online. The RNC is now charging political collusion in the case of the DNC bidding on the search terms "Goldman Sachs" and "SEC" and displaying a Google Adwords advertisement linking to a DNC website. Google has confirmed the Adwords bids were placed 3 hours after the SEC report came out and refutes RNC claims that the DNC had prior knowledge of events that it used for an online marketing advantage.


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Social Media is definitely playing a major role in politics and the involvement of the general public.  Obama is now pushing for new technologies to bring people closer to the way that things are handled. All in this article: