The power of yahoo search marketing has almost died since Microsoft launched Bing last summer. Yahoo has been losing out on seach market share and pay per clicks traffic. With less traffice and numerous complaints based on the reports provided by yahoo as well as there accound malfuncitions: some accounts have new accounts added to them without alerting he account owner. Other accounts ahave keywords added or disabled without alerting the account and the lack of customization even though several complaints have been issued. Comparing YSM to Google ADwords and Micorsoft adcenter it's performance and ppc market is steadily declining. The author places yahoo search marketing in to the "dog" catergory of dying business units for yahoo.

Read full article here

This article is about how paid search and social media are both extremely important marketing channels that are entirely different. Social media is an experimental brand-building tool that is difficult to measure. Marketers are being faced with the challenge of making use of social media tactics on Facebook, Twitter, blogs, video sites, and other platforms in addition to their paid search advertising.

Studies have shown that social media helps to increase the effectiveness of paid search since target audiences are more likely to search and click on your ads. Because of these higher click rates, ads are placed higher on the page.

In order to try to create a marketing strategy that successfully combines search and social, marketers should create social search-friendly campaigns, experiment with keyword advertising on social media sites, and also create paid search campaigns that are influenced by social media.


For the whole article click here.

So it turns out Twitters new ad model is going to work very similarly to the way google adwords works. It will be interesting to see how this works of the king of microblogs, and how if it will have an effect on the current success. Twitter will try to keep there ads as organic as possible in search content. Interesting Article.

According to this article on Business Week, Google is approaching $1 billion in sales (4% of total sales) this year on display ads, one of the few areas they are still behind Yahoo on. However, they are catching up and realize that with the demand for display ads (banner ads and ads embedded in video) will be growing faster than search related ads, which still provides the bulk of their sales.

Still, they have made several acquisitions to increase their presence in this area, as they see more television and print ad dollars shifting to Web display. Sales for both display and search are expected to continue to grow 8.2% to $7.9 billion and 5.6% to $11.4 billion respectively.

Interesting how the article implies that the recession has helped Google as companies look for less expensive methods of advertising.

Not many people who have access to the internet HAVEN'T heard of Google. In fact, I think it would be safe to say that most everyone online has heard of it or used it. So why on earth would the most popular search engine in the world need to run a Super Bowl ad?

The fact is it doesn't NEED to, but it WANTS to. Running an ad that millions of people will see will only deepen our feelings for Google. Especially since most ads consisted of fast cars or sexist jokes or animals torturing their owners, Google had a cute little spot it could weasel into with their ad named "Parisian Love".

For the article click here.

For the Google ad "Parisian Love" click here.

I found this article, released today by SEO Consult, that describes the effective ways to utilize keywords to best promote your website. The article discusses factors that you should consider when choosing your keyword, such as seasonality, trends, density, placement, and length of the keyword.

I thought this was an interesting article because when I was reading it I realized that there are a LOT of components involved in effect search engine optimization. This made me realize that having an SEO consultant for your company is actually a highly beneficial member of your team if your website strategy is essential for your publicity.

I also thought this could be useful when working on our projects, so take a peek!