So it turns out Twitters new ad model is going to work very similarly to the way google adwords works. It will be interesting to see how this works of the king of microblogs, and how if it will have an effect on the current success. Twitter will try to keep there ads as organic as possible in search content. Interesting Article.

Semantic search has the potential to replace Google's "I'm Feeling Lucky Button" with a much more effective and potentially disruptive "Find It Now Button". Imagine being able to find the exact product you are searching for on the very first click, and for that item to be located near your workplace, in the brand, price range, color and size you request and for the store to be open during your lunch hour and accept American Express. If semantic search becomes a reality you'll find a product online fitting those exact custom parameters in 10 seconds. Gone will be the days of sifting through multiple sites and webpages to find information trapped in advertisements, online inventories, maps and FAQS. When this next round of search innovation takes hold it could be a dream for web marketers who are used to having to push products out to customers and wrangle with SEO and page rankings just to be found online.

Read more about the future of semantic search.