Using Social Media to Save Tim Shaw  

On February 15, Tim Shaw will lock himself up in a steel box that’s 3 feet high, 4.5 feet wide and 8 feet long.  He will have no idea where his whereabouts are, and he will only have a camera that will provide live feed to Internet users.  His only physical interaction will be a hatch that will provide food, water, and a daily clue that he will share with users through the camera. The first person that correctly guesses Tim's whereabouts will receive 30,000 pounds.  All proceeds will go towards a charity that helps wounded UK soldiers, Help for Heroes.

The site, if you want to bookmark it for future reference, is Justin.tv site.

This is a pretty innovative way to raise money and generate buzz on this charity event, but I'm a bit worried about the psychological effects this will have on Tim Shaw. Handling isolation for a long period of time in a small area is bound to make a person go crazy.  It'll be interesting to tune in and see what happens! Read the article here.