This SEO Article touch on how useful SEO techniques can be expanding on what the common misperception of what SEO is used for. There are good thoughts and explanations of what SEO beyond just search engines. Sadly at the end you will find it was all just a sales pitch, but nonetheless its interesting.

Not only is creating a YouTube channel or video a great way for the average person to increase their SEO, it's even better for a company to give it a try. Studies have shown that most people don't stick around for a pre-roll ad on YouTube, so why waste the money when you can promote something for free that people will actually watch?

Marshall Simmonds, Chief Search Strategist, is interviewed discussing SEO techniques for news papers. A cool look at a different perspective on SEO. Check out the full article here.

In todays' world where online Ecommerce is sometimes preferred more than shopping in stores, the top online retailers are missing out significantly in online search engine optimization. With over 88,000 keywords listed of top selling products and services listed in search engines only 33% of those companies "highest-priced keywords appeared in the top 50 natural search engine query results" according to the article. The companies lack of seo also was contributed to the limited amount of content they provided to be search, allowing for too few or many words to be searched and find the company. The same was found true for companies on the Fortune 500 list. However, a little less than half now plan on spending more on SEO finally realizing the benefits of dominated the first page of search engines.

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In the March 29 Adweek article by Mark Dolliver writes about how search-engine marketing is growing and is becoming more important. A survey issued by the Search Engine Marketing Professional Organization and Econsultancy went into more detail on the movement. Companies are willing to pay more for SEO.

However, 47% of the surveyed companies said that they preferred in-house SEO. Rather than be charged by outside firms bigger companies try to keep these specialist within the company to keep up with the trends.

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In this information age hackers are always looking for ways to fool their prey, and this article describes one of their latest tricks. Hackers have now learned how to edit links that are indexed in search results in order to make them appear safe. Its called SEO poisoning, and the aim is to bring a user to a dangerous website that can install a virus on their computer. In a recent experimental study approximately 26% of search results returned by Google had poisoned URLs, and about 86% of sites established in Singapore had SEO poisoning. These results were all found in sites that were indexed by Google, so if the worlds greatest search engine is encountering these problems, then how much worse is this problem with less reputable search engines.

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When building your website or optimizing your content it is important to consider a number of things. Anything from relevant keywords in broad matches to exact phrase matches to apropriate use of flash and propper navigation.

This article clearly lays out what the five most important aspects of search engine optimization. To drive higher traffic and rankings for your website the number one rule is to have as many links as possible on your site. Next is working to be an authority and create trustworthiness on your website, edit your title tags, create a solid base of HTML content, and work on creating solid meta descriptions. All these five aspects are looked into deeper in this article, along with the reasons why they are so important.

This article is short but has good advice if you are a web developer. It offers quick information on what you should consider when developing a site.

Search engines perform a site review to determine the sites overall ranking. If the search engine determines your site is over optimized it can result in a lower position. Search engines look for a variety of unnatural behavior which can include pages that have identical page titles and H1 headings, too many non-contextual internal links on your site, having pages with great visual experiences above the fold, and not finding text until well below the fold. The moral of the article can be summed up from the cliche, more is less.

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Since we all had to talk to our clients about SEO and social media marketing, we probably all suggested the basics of online marketing: getting a Facebook fan-page, Twitter, blog, etc. This article talks about how these tactics may work at first in increasing visibility, but eventually, "if your content isn't seen as valuable, you'll lose that search engine ranking." Only the viewers can determine what is valuable to them, and what you might think is valuable, may be worthless to your viewers.

http://searchenginewatch.com/3635597

I found this article, released today by SEO Consult, that describes the effective ways to utilize keywords to best promote your website. The article discusses factors that you should consider when choosing your keyword, such as seasonality, trends, density, placement, and length of the keyword.

I thought this was an interesting article because when I was reading it I realized that there are a LOT of components involved in effect search engine optimization. This made me realize that having an SEO consultant for your company is actually a highly beneficial member of your team if your website strategy is essential for your publicity.

I also thought this could be useful when working on our projects, so take a peek!