Facebook is moving towards being the center of the social web by allowing companies to advertise even more with unique apps and features on their websites. People will be able to log in to facebook through their websites and when using options on the website millions can learn what song their friends were just listening to, what clothes they like online, what people are buying, the options are endless. Many marketeres look forward to this new opportunity to advertisement more specifically and to target groups. Their ads will be specially modified towards the users profile information and what they "like" online. However, many users are concerned with the amount of privacy they'll be able to have. Some don't wish to have everything they do online broadcast to the world wide web. Facebook anticipated this fear and made a 5 minute video teaching users how to turn off and opt out of this new sharing method and preserve their privacy.

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Facebook will very soon track users' activity on other sites in order to target ads based on users' interests. This is definitely a huge business opportunity for marketers and advertisers, but it will bring in another big scale of discussion on users' privacy.

This new system will not track all of users' browsing activity, rather, Facebook will offer sharing buttons to interested websites.Users can use the button to share the links on Facebook. Once the user shares a link , the website will include content from that web page (such as users potential interests) and store as in targeting ad database. Those ads will appear whenever the user visits Faecbook.

We should also be aware of that Facebook already targets ads using information from users' profile!

Revenue and Users' privacy, which does Facebook really care about??? I think, we all know the answer.

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Facebook is solidifying ground in the advertising space by partnering with heavyweights such as Adobe owned analytics giant Omniture to bring it's ad technology to partner networks. This move will provide advertisers with a deeper level of visibility into the effectiveness of social media ad models.


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In this article they spoke of four tips for advertising a small business on social networks.