More local advertisers are now moving towards the internet, taking away from local and more traditional advertising efforts. Within this new budgeting, the businesses are focusing on searches, consumer review sites, and social networking sites.

It's obvious now that more people are noticing the power of the internet and are reacting accordingly. The fact that local, traditional ways of advertising is slowly becoming outdated, like the hit print media is feeling now.

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This article discusses offers suggestions for how companies should approach advertising on Twitter. It mentions the necessity for the searches to remain as organic as possible, as well as the fact that advertisers need to step up and create meaningful, engaging ads to post on the social network in order for users to stop and click.

Marketers are cautioned to keep the way that Twitter works and how users use it in mind when creating ads, and must create content that encourages sharing and user interaction.


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Nielson, an online research firm, hasjust published its most recent study findings and has found that 79% of people polled would avoid websites that require their money. Nielson went above and beyond, asking 27,000 participants from over 50 countries about their feelings on ads and paying money online. 43% said that a simple payment process would make them more likely to pay for content. The study also found that if a user must pay for content, 63% said that there should be no ads on the site. The study found that content that users would and do pay for are things that are professionally done such as movies and television shows. The study also found that 62% of people, if they pay for content should have the right to share it with whomever they please.

What does this mean for ad-based companies? What websites will charge us next?

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In this article they spoke of four tips for advertising a small business on social networks.