The Federal Trade Commission has just passed a law which regulates disclosure in endorsements in social media. Celebrities and other influencers will now be required to divulge to their readers and followers if they are receiving an incentive for a particular tweet or blog post. It is reported that many celebrities are paid to endorse products and companies. Kim Kardashian allegedly receives upwards of $10,000 for posting a single tweet about a product.

From a consumer standpoint, this is a positive change. No longer will readers need to be wary about whether or not a product reviewer or celebrity is being sincere in their promotions. However, from a marketing standpoint, this may not be good news. Social media endorsements are a brand new advertising medium, so consumers are less likely to be desensitized to their messages. Exposing this information will definitely make readers think twice about following the advice.

You should notice changes in endorsed tweets & posts within the next few months.

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Earlier this week the U.S. Federal Trade Commission released revised guidelines that involve bloggers that get product endorsements.