I can remember first hearing about Facebook a few years ago - that it was like MySpace, but more of a social networking site intended for young people. I know it started only allowing college students, and even when they opened it up to the general public, they intentionally held on to the image of hip and young, but now the Baby Boomers and Seniors are the largest growing segment of users by far, while the younger segments seem to be leveling out. The breakdown of the stats is in an article on Mashable here.

Boomers using social networking sites are up 15% from 2008 to 2009, and of those 73% are using Facebook. In contrast, increases in younger users has leveled off in the past year. I wonder if this will change the perception of Facebook and how they market themselves. I would imagine they don't want to sever from their roots completely, and they risk losing the "hipness" of their brand even as they broaden their community.

I know we've talked a lot about this before but i continue to find it interesting on how to reach the baby boomer generation through the internet. these people can be people that will be giving our generation interviews for jobs that can make our future, so i think its better to have a grander understanding on how the work with something that has been so native to us.