Google Doesn't Mind Ad-Blocking
Posted by Asher Simonds in ad blocker, Advertising, banner ads, Google
Apparently Google, the leading provider of online advertising broker, has no problems over the increasing popularity of ad-blocking extensions on its own web browser, Chrome. During a browser-centered conference in Mountain View, Califorinia Google Engineering Director Linus Upson discussed how online ads - while blocked by many users - are ultimately useful to people when searching for relevant subjects. "It's unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising needs to get less annoying." Upson said that there is an equilibrium between the online ad market and consumers, thus if blockers become an issue, advertisers will rethink their strategies and aggressiveness.