Tweet Me for Valentine's Day
Posted by Peter Inthirakoth in candy, sweetheart, sweethearts, tweet me, Twitter, Valentine, Valentine's Day
Many of you may remember receiving little candied hearts for Valentine's Day. Now, the treats d'amour are gaining social media relevancy.
After many suggestions from consumers, the voting revealed "Tweet Me" as the next phrase that will appear on the hearts. The message complements Twitter perfectly as both communication mediums use short phrases--obviously Sweetheart candies are far more space limited than Twitter is.
This itself is a veritable coup for Twitter who is paying nothing for the free advertising. They have thoughtfully agreed to allow Necco to use the phrase. The two companies are cooperating on the candy.
Hopefully, this works better than the "Bite Me" tie-in with Twilight from last year.
Read the story here at USA Today.