Take three steps to keyword success
Posted by Annie Liao in Google adwords, Keywords, negative keywords
This is a quick recap of what Dr. Murthy went over in the class- How to choose keywords.
1. take each of your product and service one at the time, including brand and product names as well as relevant variation and plurals
2. apply above actions to all of your products/services
3. remove any keywords that might be too general or irreverent; for most business, 2-3 keyword is the best
tip: use negative keyword to refine your target marketing
more information, click here
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