Dancing Elves Top the Charts. OfficeMax’s Perfect Viral Campaign?
Posted by Marianna Mazzoni in user engagement, viral marketing
If you are not familiar with OfficeMax's 'Elf Yourself' viral marketing campaign, you are living under a rock sans Internet. This campaign allows users to upload their own pictures which are then pasted atop a dancing elf body. It is easy and amusing to use and only available during the December holiday season. User engagement is huge in the up and coming viral market and this campaign is the perfect example as it has brought so much attention to OfficeMax.
click to 'elfify'
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