Some SEO tactics to help you be found on Goggle-

This article has three main ideas: the first two explain just how science and art are used in SEO, but concludes by arguing that a huge key to success is based on using precise mathematics to understand competitors.
SEO seems to have been boiled down to a list of steps that changes as it gets transferred from one source to the next. John Alexander, the author of this article, states that many companies get hung up on SEO being a "science"and constantly battling to find algorithms to reach true optimization. He says that some key scientific applications to SEO including figuring out which areas will have the most impact and which 200 words will prove most useful in SEO for the month. The art and creativity play in when trying to separate the company from competitors by figuring out the most logical key words customers will use and finding different appeals such as nostalgia to gain increased site traffic.

While these two areas must come together for SEO, Alexander states firmly that in the end success is using precise mathematics the first time and using that not only to discover advantages for the firm, but also predict competitor strengths and weaknesses.

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This article clearly lays out what the five most important aspects of search engine optimization. To drive higher traffic and rankings for your website the number one rule is to have as many links as possible on your site. Next is working to be an authority and create trustworthiness on your website, edit your title tags, create a solid base of HTML content, and work on creating solid meta descriptions. All these five aspects are looked into deeper in this article, along with the reasons why they are so important.

Our group for our Internet Marketing class interviewed Matthew Ray who is a local Social Media Marketing Specialist and expert for Global Crossing in the Rochester, NY area. He is also a graduate of RIT and exist on social media sites such as LinkedIn, Twitter, and others. The following links will take you to his LinkedIn public profile, and his Twitter blog. Matt started his experience with social media as a hobby, since during his time in class it was never really a intricate part of marketing like it is today. After analyzing some blogs and experimenting a little, as a business analyst at the time, he decided to push some ideas regarding social media to some people in the marketing organization who decided to give him a chance after seeing his knowledge of the technology.

Matt states that most of his work consist of working with marketing and communications organizations across the company and mainly to monitor, organize, and execute through the multiple communications that the company has to the multiple social channels that exist on the Internet today. Since almost everybody with the exception of some "mom and pop" stores has a presence on the Internet, social media is definitely a tool to invest in to reach target markets. Advice Matt gives for a smaller business with a tight budget is to invest in a Web site that can be updated, search engine optimization (SEO), and your keywords which can also be tied in to your Google ads for better results. As for what the future holds, Matt says we will listen to our influence-rs, and that social media will become even more integrated into business. He states being a key influencer, being a thought leader, knowing your technology will help you be successful in the field of Internet Marketing.