Showing posts with label Business Model. Show all posts
Showing posts with label Business Model. Show all posts

Woot Your Own Adventure?!  

Posted by Nicole M. Martin in , ,

Despite the fact that this does not relate to web analytics, I'm posting anyways because this is interesting. Apparently Woot is changing their business model! Instead of offering just one deal a day, they are starting to offer many. The catch? Well, you have to navigate through a bunch of pages to see the different items that are being sold that day. Even though this may frustrate users, Woot admittedly says that they do not care.

"Yes, we fully expect to drive most of you away in frustration and disgust. That’s fine with us. As Michael Jackson and Prince have taught us, what good are a huge fanbase and massive public goodwill if you can’t squander them on crazy acts of ego-driven insanity?"

Now, I may be going out on a limb here... but April Fools! You almost got me WOOT... almost.

Check out the blog post here.

Entertainment Shopping?  

Posted by Brynna Baldauf in , ,

ow do you feel about a Sony Playstation 3 for 156 dollars when it should cost over 300? If it sounds like a scam, you'd be wrong. Welcome to Swoopo, an auction site similar to eBay but with an entirely different business model. Prices for high end products (provided by Swoopo) start very, very low and users bid on each item like a normal auction. However, each bid costs the individual a certain amount and everytime they bid, the time clock gains 10 seconds. Bids for items increase by 12 cents but packages of bids must be purchased. Items can go for really cheap if you have the time and patience to watch the clock make it to 1 second before placing your bid for two or so hours. Swoopo makes money on all of the bids that people forget costs them to place. For every bid placed, swoopo gains at least 60 cents (and there are tons of bids every hour).
Swoopo also features a built in discount if you lose the bid but still would like to buy the product. For every bid you placed on the item, Swoopo will hook youup with that much in discount from the retailer you receive the product from, hence it makes sense to only bid on things you really want. For example, if you spent $2 in bids on an item, you'll get the 2$ discount when you buy the item.

It's a complicated process, but if you can master the tricks, you'll get some good picks.

YouTube Debuts Movie Rentals  

Posted by Haley Clint in ,

YouTube announced today that it will begin offering movie rentals on its site. Starting small, users will be able to rent one of five films from the Sundance Film Festival by using their GoogleCheckout accounts. However, YouTube is already in the works to expand this collection to include movies from the education and health industries.

While this may not be much right now, it is easy to see where this step could lead. Youtube could easily become the next Netflix if it begins to offer access to popular full length films from its site. It is already taking steps toward making its site more HD compatable, allowing for better quality on a big screen format. This could become a very profitable business model for YouTube if they continue to keep making these steps toward improving their site.

To read the original article, click here.

Zappos.com- selling their business model?  

Posted by Jen Keller in , ,

In an article the was published by BusinessWeek, the author discusses how the popular online shoe retailer is selling their business model to other business. Their model is based upon the idea that "business should be fun," and this is shown when you get a tour of the headquarters and you have staffers ringing cowbell and blowing horns as you walk through the offices. Zappos says that they have mastered the art of selling shoes, so now it is time to make money off of people and their fixation upon the business model of the shoe retailer.


Last summer, the company started offering two-day long seminars on how to apply their business model to their own businesses. These seminars are limited to a small number of 25 attendees, and come with the price tag of $4,000! Continuing to branch out, Zappos is relaunching Zappos Insights, which is a website that offers management videos and tips from Zappos employees. This service starts at $39.95 a month.

Zappos hopes to increase their buzz around their brand with this new revenue generating tactic, but time will only tell if other business are able to execute the plan as well as the shoe retailer.
To read the article in BusinessWeek, click here
To visit the Zappos Insights website, click here

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