In todays' world where online Ecommerce is sometimes preferred more than shopping in stores, the top online retailers are missing out significantly in online search engine optimization. With over 88,000 keywords listed of top selling products and services listed in search engines only 33% of those companies "highest-priced keywords appeared in the top 50 natural search engine query results" according to the article. The companies lack of seo also was contributed to the limited amount of content they provided to be search, allowing for too few or many words to be searched and find the company. The same was found true for companies on the Fortune 500 list. However, a little less than half now plan on spending more on SEO finally realizing the benefits of dominated the first page of search engines.

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This article has three main ideas: the first two explain just how science and art are used in SEO, but concludes by arguing that a huge key to success is based on using precise mathematics to understand competitors.
SEO seems to have been boiled down to a list of steps that changes as it gets transferred from one source to the next. John Alexander, the author of this article, states that many companies get hung up on SEO being a "science"and constantly battling to find algorithms to reach true optimization. He says that some key scientific applications to SEO including figuring out which areas will have the most impact and which 200 words will prove most useful in SEO for the month. The art and creativity play in when trying to separate the company from competitors by figuring out the most logical key words customers will use and finding different appeals such as nostalgia to gain increased site traffic.

While these two areas must come together for SEO, Alexander states firmly that in the end success is using precise mathematics the first time and using that not only to discover advantages for the firm, but also predict competitor strengths and weaknesses.

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Google Adwords is a way that businesses can bring in more customers at a lower cost. Google Adwords enables a company to implement precisely targeted advertising. The article states that with proper presentation and execution , starting Google Adwords can be like planting a money tree that will provide your business with a steady stream of revenue. To start Google Adwords first the company needs a goal. The company then needs to make a list of keywords that relates to their company or product. Then the company needs to make sure their website is eye catching and easy to use. Google Adwords is a way to get people to your site and keep them coming back for more.

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I found this article, released today by SEO Consult, that describes the effective ways to utilize keywords to best promote your website. The article discusses factors that you should consider when choosing your keyword, such as seasonality, trends, density, placement, and length of the keyword.

I thought this was an interesting article because when I was reading it I realized that there are a LOT of components involved in effect search engine optimization. This made me realize that having an SEO consultant for your company is actually a highly beneficial member of your team if your website strategy is essential for your publicity.

I also thought this could be useful when working on our projects, so take a peek!