ComScore released stats May 13 showing the social network led all online publishers in the U.S. with 176 billion display ad impressions for the first quarter of 2010, good for a 16.2 percent market share. Yahoo came in second with 132 billion impressions, or 12.1 percent of the market. Microsoft is No. 3 with 60 billion impressions, or a 5.5 percent share. All of this means social advertising is on the rise, commensurate with the activity of the 400 million-plus users on leading social network Facebook.

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The power of yahoo search marketing has almost died since Microsoft launched Bing last summer. Yahoo has been losing out on seach market share and pay per clicks traffic. With less traffice and numerous complaints based on the reports provided by yahoo as well as there accound malfuncitions: some accounts have new accounts added to them without alerting he account owner. Other accounts ahave keywords added or disabled without alerting the account and the lack of customization even though several complaints have been issued. Comparing YSM to Google ADwords and Micorsoft adcenter it's performance and ppc market is steadily declining. The author places yahoo search marketing in to the "dog" catergory of dying business units for yahoo.

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Last year Facebook pushed AOL out of its position as 4th largest Web property in the world. In the single month of December 2009 Facebook gained 31 million unique vistors, which is more than Yahoo gained the entire year. The number 1 and 2 spots for largest Web properties are currently held by Google and Microsoft with Yahoo coming in third and Facebook right on it's tail.

If Facebook attracts half as many unique visitors next year as it did this year and Yahoo remains at a constant pace then Facebook will be taking third place within a year from now. Facebook continues to grow while other sites are maintaining a relatively mellow growth rate. It is intersting to see one of the largest web properties in the world as a social networking site rather than news or information gathering sites. For more information, click here.

In the month of September, Microsoft's search engine, Bing, has stopped growing. Bing currently holds an 8.96% share of the search engine market while Yahoo stands steady at second with 16.38% and Google holds a dominating lead on the market with a share of 71.08%. Microsoft has poured lots and lots of money into Bing in hopes of consuming a large percentage of Google users with its promises of a "decision" engine but has largely failed. If Microsoft and Yahoo go through with their deal of a Microsoft purchase of Yahoo, Microsoft would eventually raise their stake to 25%.