Coca-Cola has decided to release a sneak peak of their Super Bowl Ad on Facebook. All you have to do is become a fan of their page on Facebook and use the "live positively" application to send a free virtual Coke bottle to your friends on Facebook. For every person who does this Coca-cola will donate $1 to the Boys & Girls Clubs of America up to $250,000. By sending this free gift you also get a 20 second sneak peak of their upcoming Super Bowl Ad. All and All this seems like a win win to me. Click here to read more.

I always thought about how companies actually knew if their use of social media was effective or not, and if there was a way to measure it. In this article, Coke's Carol Kruse, vice president of global interactive marketing, talks about Coke's use of social media and how they go about measuring it. She measures in Coke brand value, if the social media is driving brand health and brand love.

Kruse says brand measurement is important, but she also states, “You have to be careful how you go about the measurement because you might undo all the goodwill you have built.” You have to be able to measure without disrupting the consumer experience. 


http://www.emarketer.com/Article.aspx?R=1007345