Digg's New Ad Format Matches Popular Stories  

Posted by Maxine Tse

I just thought this was interesting since we've been talking about ads in class. For those of you who use Digg, they have been trying to have ads that match the stories on the homepage. For example, if there was a story on a new game on the main page, you may see an advertisement on the side telling you to click to buy the game. Although this hasn't been officially released yet, I thought it was interesting how they can actually do that.

http://mashable.com/2009/10/08/digg-content-ads/

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