Hulu 1 : Cable 0
Posted by JBell
I was watching a video on TED and it was bout consumerism after the current economic depression. The second half of the video is about companies that are changing their strategies to better connect with consumers, many of the things that companies are doing is based on the internet. It also mentions the trend of consumers getting together to share ideas about products and creating online communities, a shift in consumer behavior called cooperative consumerism. Here are some of the examples of companies that have benefited from this new way of consumer action.
Hulu - the video states that cable subscription is on the decline due to the fact that consumers are now viewing television on line. 63% of Americans have watched a show online but only 23% of them have use Tivo or DVR. It also suggests that consumers are getting rid of their cable bill becuase all shows that they are interested in are posted on hulu.
Gortex - uses this idea of peering to decrease resources in the company. All expense reports are posted online for every employee to see. So everytime the boss goes out to dinner the total is posted. This has significant decreased the amout of unecessary spending using company resources. Holding all employees from entry level up upper managment accountable.
J&J - has recently taped into the blogs dedicaed to mom's created by mom's, a new idea called momversation. This allows mothers to communicate about problems that they are facing and recieve feed back from others who have encounted a similar situtation. Johnson and Johnson has caught onto this movement and now asks moms to blog about products that they have tested and they also use this movment for product generation.
Watch TED video