Marketers still prefer paper  

I found an articles talking about marketers using paper to attract consumers to their business via mailing catalogues. They say that using catalogues generates a higher percentage of interaction with consumers and businesses with more visits to their websites and revenue. In the end of the article they also comment about "iCatalog" idea in the making, which targets the digital world and using less paper without hurting their business. Check out the article! It's a good read, especially if we're always reading about just the internet marketing aspect. Sometimes it's good to know about traditional marketing to compare the two.