Think Google Analytics for YouTube...
Posted by thomas_byllaardt in Analytics, Google, YouTube
In an article titled "Google's YouTube Finds Money In Analytics" Laurie Sullivan of MediaPost.com writes about how Google can give copyright holders a tool to "track viewer sentiment to determine the best distribution and marketing strategy for music, video and other content clips that are generated and uploaded by the community." Think Google Analytics for YouTube...
YouTube accounts for 99% of all videos watched on Google sites, representing over 40% of all videos that are viewed online. Combining their content management feature with YouTube Insights, a free analytics tool that lets media companies mine information, could help copyright holders generate revenue from the data and in return boost profits for YouTube.
"It allows content owners -- such as music labels, movie studios and advertisers -- to compare audience demographics between "claimed videos" and "official versions." It also provides data and insight into Web sites or search terms that drive the most traffic to versions of the content uploaded by YouTube members. "
- If you want to read more, follow this link to the article on MediaPost.com
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114409