Readability
Posted by Thomas Barguirdjian in Advertising, Internet, Online Advertising
Imagine your browser being able to remove all the clutter around the content you really want to read. Well imagine no more, it's called Readability.
Readability can be installed on almost every browser, including Internet Explorer, Firefox and Safari. With it you can transform any website, removing all the ads that surround the content you really want to read and turning it into a format that the user chooses.
How will this affect online advertising?