Implementing a Social Media Business Strategy
Posted by Jen Keller in Internet, Marketing, Social Media
Implementing a social media business strategy is key for any business to be successful today, and is a part of a successful marketing plan. But oftentimes (and especially for small business with limited resources) it is difficult to know how to go about executing an effective plan. In the article "HOW TO: Implement a Social Media Business Strategy," written by Sharlyn Lauby, it talks about some step-by-step ways to create and follow a social media plan.
The first step in the process is determining your objective, which essentially means figuring out why you want use social media for your business, and what you hope to achieve with it. After accomplishing that, it is important to establish who in your organization is going to be responsible for these tasks. When deciding this, it's key to remember the organization's employees. These people are oftentimes very up-to-date on technology and social media trends. Lastly, and possibly most importantly, its critical that you listen to what is being discussed and talked about via other social media websites or by your competition. A social media business strategy will fail if you are not discussing or maintaining an online presence that your customers are interested in.
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