5 Advanced Social Media Marketing Strategies for Small Businesses
Posted by Claire Geiser
This article gives five examples of how small businesses can use different social medias to the best of their ability. Check out their suggestions below and the whole article here.
1. Multimedia Usage (pictures, videos, etc. Customers want to see what they are buying looks like and they want more information about it.
2. Integrating Offline and Online Advertising (adding a URL/e-mail on a billboard or stating you're on Facebook in a radio spot allows customers to go find more information and gives you a chance to further your sales pitch)
3. Message Adaptation (customize what you are saying for each piece of social media - you only have 140 characters on twitter whereas you can have a whole business page on facebook - use each space wisely)
4. Local Social Networks, Beyond Yelp (make sure your business is available in local business searches as many of your customers will be looking for you there, also check out where your competition is. you should be there too!)
5. Contests and Discounts (create excitement amongst your customers by giving discounts or creating a contest - contest information could be published which could go viral giving your company some free press.