BreakingNews.com  

Posted by Alicia Schofield in ,

Last month, MSNBC signed up for a Twitter account and has acquired over 1.4 million followers since. Due to the success of this, the network has purchased the domain name BreakingNews.com as a compliment to the Twitter feed. The reason for this purchase? Apparently breaking news is an underserved market, and this new website can remedy that. The goal being to, of course, be the source that breaks news first.


I found this very interesting. I guess I shouldn't be surprised that MSNBC has a Twitter account... everyone and everything has a Twitter account these days. I guess I never considered breaking news to be a viable market, let alone an underserved one. That being the case, though, I think social media is a great way to address it. Not only does this allow for instant updates, but it also targets a very large audience given the age range and amount of people who use Twitter and from that will most likely go to the new breakingnews. com.

View the full story on breakingnews.com here.
Read about MSNBC's Twitter account here.

1 comments

Tracy Williams   says January 9, 2010 at 10:42 AM

I'm not surprised at the effect Twitter has had for MSNBC. Many uses have been created for the use of Twitter and many more will arise. Twitter works well to drive traffic to sites IF the person posting is credible enough to it's followers. As long as MSNBC posts links on Twitter to their articles on that site their followers will view them.

I wonder if this would have worked just the same had they started a blog and posted the links there? Either way, if enough of their followers viewed and posted about the breaking news, wouldn't it simply become a trending topic? Would it not be possible that someone interested in it could check out the trending topics and learn what is going on from Twitter w/o ever having to leave the site?

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