Facebook plans to add a conversion tracking tool  

Posted by Carolina Tarrazo in ,



Since marketers and advertisers are investing a lot of money in social media, they want to know and demonstrate their return on investment. To give them more information about their return on investment, Facebook is planning to put in a conversion tracking tool to its advertising products based on the demand of the market. With this tool marketers will be able to track clicks through conversion and will have an option to set up multiple tags for the tracking. This platform will help advertisers and marketers build out messages as the campaign expands.

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2 comments

Anonymous   says February 1, 2010 at 8:18 PM
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Anonymous   says February 1, 2010 at 8:18 PM

It is surprsing that this wasn't already in effect. I assume there were some other programs marketers and advertisers would use to see if their work was paying off. I doubt companies would create advertisements for Facebook without being able to tell what the actual conversion rate was, but maybe this is referring to a built-in program that is exclusive for Facebook rather than using outside software.

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